Questionnaire Design for Social Surveys
University of Michigan
Designing survey questions that get good answers is harder than it looks. This course will cover the stages of questionnaire design: developmental interviewing, question writing, question evaluation, pretesting, and questionnaire ordering and formatting. The target audiences for this course are professionals from all fields of marketing and business. Class begins 2 Feb 2015.
Reduce a complex reality to a concise and convincing message. Framing is an approach that deals with the way we convey our message: our words, images, and metaphors. This course suits people who are engaged with and interested in public and political debates. Not only people from the public sector will find it useful, but also engineers, consultants, managers and anyone who wants to make an impact in discussions and debates. Class begins 20 Apr 2015.
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
European Journalism Centre
State University of New York
Metaliteracy is an empowering idea because it encourages individuals to be active and self-reflective participants in today’s expanding information environments. Students will learn how to critically navigate, evaluate and produce information in open, online, and social media settings through videos, readings, discussions, and learning activities that promote metaliteracy competencies.
Purdue University
This five-week refresher is geared toward subject matter experts, like scientists, engineers, and other technical professionals, and will help them effectively communicate with non-scientists - usually marketing! - to inform organizational decision-making. Class begins 12 Feb 2015.
Introduction to Media Ethics
This five-week refresher is geared toward subject matter experts, like scientists, engineers, and other technical professionals, and will help them effectively communicate with non-scientists - usually marketing! - to inform organizational decision-making. Class begins 12 Feb 2015.
Introduction to Media Ethics
University of Washington
This course will introduce participants to issues and concepts around the topic of ethical communication in media. Participants will examine social media and new technologies that influence ethical journalism. Lessons and course materials include evaluation of important ethical conflicts in the media. Class begins 23 Feb 2015.
Introduction to Globalization and You
Introduction to Globalization and You
University of Washington
This course examines the impact of market-led global integration on the economy and on our personal lives. It explores the complex uneven development dynamics of globalization in ways that allow you to see how your own personal perspectives on these dynamics are at once outcomes and enablers of economic and social change. Class begins 23 Feb 2015.
Journalism for Social Change
Journalism for Social Change
University of California, Berkeley
In a vibrant democracy, journalism and media have the power and responsibility to both inform and inspire the public to political action. The goal of this online course is two-fold: 1) to teach students of journalism, public policy and social work how to use journalism and media as an implement of social change; and 2) have those students become effective change agents themselves. Class begins 4 Mar 2015.
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| Free digital marketing class? Say what?! |
University of Illinois at Urbana-Champaign
This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Class begins April 2015.
University of California, Irvine
Communication, both verbal and nonverbal, is at the foundation of everything we do and say, and its especially important in the 21st century workplace. Heighten your awareness of workplace communication, and equip yourself with new interpersonal skills. Class begins 6 April 2015.
Social Entrepreneurship
Social Entrepreneurship
Copenhagen Business School
Learn how to create societal impact through Social Entrepreneurship (S-ENT). These social ventures are hybrid organizations exhibiting characteristics of both the for-profit and not-for-profit sector. Individuals engaging in S-ENT are usually referred to as social entrepreneurs, a term that describes resourceful individuals working to create social innovation. Class begins 7 April 2015.
Framing: Creating Powerful Political Messages
Framing: Creating Powerful Political Messages
Delft University of Technology
Reduce a complex reality to a concise and convincing message. Framing is an approach that deals with the way we convey our message: our words, images, and metaphors. This course suits people who are engaged with and interested in public and political debates. Not only people from the public sector will find it useful, but also engineers, consultants, managers and anyone who wants to make an impact in discussions and debates. Class begins 20 Apr 2015.Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Understand valid and reliable ways to collect and analyze data from the web and gain hands-on experience of conducting web analytics projects including both quantitative and qualitative data to investigate brand challenges. Class begins May 2015.
Making Sense of News
Making Sense of News
University of Hong Kong (HKU)
With social media and a 24/7 news cycle, how do we — as news consumers — make sense of what we hear and read? At a time when we are flooded with an abundance of information and disinformation, it is essential for each one of us to become a more discerning news consumer. This six-week course will help you identify reliable information in news reports and become better informed about the world we live. Class begins 19 May 2015.
Doing Journalism with Data
Doing Journalism with Data
European Journalism Centre
Course will provide the essential concepts, techniques, and skills to effectively work with data and produce compelling data stories under tight deadlines. This course is open to anyone in the world with an Internet connection who wants to tell stories with data. Class begins 19 May 2015.
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-Champaign
Successful brand marketing today requires a well-balanced blend of art and science. Become familiar with the unique measurement opportunities and challenges presented by New Media. Learn creative approaches to measuring digital campaigns—but more importantly—learn how to produce insights that are visually appealing, allowing people to communicate what they have learned through their analysis. Class begins June 2015.
Digital Marketing Channels: The Landscape
Digital Marketing Channels: The Landscape
University of Illinois at Urbana-Champaign
Digital communications have become almost second nature with 25% of the U.S. population being born after the advent of the Internet. Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. Class begins August 2015.
Digital Marketing Channels: Planning
Digital Marketing Channels: Planning
University of Illinois at Urbana-Champaign
The data available to marketers today can be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps. In this course, you will work with the Internet channel as well as others such as text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, e-commerce, and other traditional media that are becoming more digital – anything with a screen. Class begins September 2015.
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